Pdf documents are often used because they help preserve the original content of the document, but this can make splitting the file up a little more difficult than other document formats. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their worldwide competitiveness. A pdf file is a portable document format file, developed by adobe systems. The echoupal is a unique webbased initiative of itc limited a large multi business conglomerate in india offering farmers required information, products and services they need to enhance farm productivity, improve farmgate price realizations and cut transaction costs. Background itc was incorporated in 1910 under the name of imperial tobacco company of india limited later changed to itc limited in 1974.
Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. Ibd was the agricultural commodities export division of itc, and, by march 1999, it was clear that it was lagging behind the. The system has 6,500 centres across 40,000 villages in 10 states, helping around 4 million farmers as of 2011 get the best rates for their produce and reducing itcs procurement costs. I am greatly impressed by the role of echoupals, a fine example of publicprivate partnership in agriculture. Venkataraman, annelaure thiemele, jenny mead, alexander ho. Itc e choupal itc s e choupal platform was started with the aim to be the focal point for farmers to sell their produce, thus eliminating the need for the middlemen or mandis.
It produces 23% of gdp, feeds a billion people, and employs 66% of the workforce. This initiative has enabled farmers from over 40,000 villages to make better choices and offered insights on better farm practices. Experiments like e choupal show the way forward in the application of modern science to the betterment of the life of the people. It is basically a computer with internet facility that allows users to access the e choupal website run by itc. In agriculture, driven by the acclaimed itc e choupal, the companys deep farmer relationships and productivity enhancing agriinterventions have raised rural incomes, improving the quality of life and transforming village ecosystems. Itc s agri business division, one of indias largest exporters of agricultural commodities, has conceived e choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Ieee conference on technologies for humanitarian challenges case study. This case analyzes the echoupal initiative for soy. Begun in 2003, the food and agriculture organization of the united nations fao implemented a strategic programme entitled bridging the rural digital divide. As part of their agricultural business, itc developed the e choupal program which provides computers and internet access to rural farming villages. Training, production, and channel separation in itcs e. Mar 09, 2020 choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. Pdf impact of echoupal on information empowerment of rural.
Itcs rural networking project 2 the echoupal system was introduced by itc in june 2000. The phenomenal success of e choupal is due to managerial vision, innovative business model, relevant training, execution excellence and larger development goals. Appendix c itc choupal fresh vegetable outgrower program, india c7 center, itc field extension staff, lead farmers and small vegetable farmers. Itc s e choupal the role of it in developing rural india. One of them is e choupal system, conceived by the itc limited. What was itc s motivation for creating the echoupal. Read here what the itc file is, and what application you need to open or convert it. The itc echoupal initiative is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Pdf the itc echoupal initiative case analysis by group.
The e choupal initiative case study solution, the e choupal initiative case study analysis, subjects covered business ethics leadership stakeholders strategy technology value chains by s. Itcs e choupal initiative ravi anupindi michigan business school, university of michigan itc group is a large diversified company with interests in tobacco, hospitality industry, and more recently in consumer goods. Corporate social responsibility in rural india case solution, itc e choupal. What connects a corporate giant, farmers and we the consumer. Itc, the sanchalaks incur operating costs but, in return, earn a service fee for the ecommerce transactions completed through the e choupal. A case study on rural marketing initiative management case prof. The itc e choupal initiative case analysis by group 7. The solar investment tax credit itc is one of the most important federal policy mechanisms to support the growth of solar energy in the united states. Developing a rural market ehub the case study of e choupal experience of itc b. The result is a stronger, intermediary distribution channel that helps itc reduce procurement costs by twentyfive. Itc e choupal has empowered more than 4 million farmers in 40,000 villages. It is now universally acknowledged that no longterm economic growth agenda for india can be feasible without including in its fold the agricultural sector, which is home to 72% of the population and 60% of the. Bowonder, vinay gupta and amit singh abstract ict has potential to make significant inroads in a traditional agrarian economy like india.
The international business division ibd of the itc. Training, production, and channel separation in itc s e choupal network yingju chen. Echoupal is an initiative of itcindian tobacco company limited a. The company manufacture and distribute cigarettes and smoking tobaccos and speciality papers including cigarette tissue papers sole manufacturer in the country. The e choupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large. Indian tobacco company founded in 1910 turnover rs 7. When growing crops, poor soil, lack of irrigation and volatile weather are constant hurdles, made worse by climate change. The file will be a locked pdf file, with a do not copy watermark.
The echoupal system has also catalyzed rural transformation that is helping to alleviate rural isolation, create more transparency for farmers, and improve their productivity and incomes. Itcs agri business division, one of indias largest exporters of agricultural commodities, has conceived echoupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Apart from government and developmental agencies initiatives, rural information infrastructure develops in some parts of india through corporate initiatives. Itc was able to procure offer the use of network to fresh commodities with other companies reasonable prices from the farmers e choupal 3. With the start of this initiative villages and farmers along with their families gained access to the internet and a. A registered taxpayer can apply for transfer the matched input tax credit available in the electronic credit ledger to another business entity in case of transfer of business by way of sale of business merger demerger by filing of itc declaration in form gst itc 02. Limited hereafter itc developed the echoupals to the rural areas of india.
Jan 17, 2019 r choupal changed for singh in when the diversified conglomerate itc introduced an e choupal to his village. Hi frnds this file is for the echoupal project of itc. Itc projects a total number of 100 outlets by 2010. Experiments like echoupal show the way forward in the application of modern. Corporate social responsibility in rural india case study solution, itc e choupal. Itc is one of indias most diversified consumer goods company having increasingly reduced its deoendence on its core cigarette business. You can merge pdfs or a mix of pdf documents and other files. The echoupal model has been specifically designed to tackle the challenges posed by. Itc s e choupal agreement leads to a natural separation of the market channels. Itc e choupal ppt free download as powerpoint presentation. The total retail space under choupal sagars remained stagnant from year 0708 through 0809 at a whole 200,000 square feet area. Describes the use of internet technologies to reach these farmers and, in particular, examines a new system called the echoupal, developed by the indian conglomerate itc. The prime minister speaks i am greatly impressed by the role of echoupals, a fine example of publicprivate partnership in agriculture.
Csc ceo csc egovernance services india, which holds licence for providing internet services, recorded an increase in data consumption to 4. Incorporated on august 24, 1910 under the name of imperial tobacco company company rechristened itc limited in 1974 one of the 8 indian companies to feature in forbes alist for 2004 only indian fmcg company to feature in forbes 2000 list among top in. Itcs rural networking project world bank documents. Itc s foray into the agricultural procurement started with wheat, soybean and shrimp and has now moved into coffee and paddy. What works case study itc s e choupal and profitable rural transformation 1 executive summary agriculture is vital to india. The international business division ibd, which was the agricultural division of itc, was lagging.
Transaction efficiency illustrate another innovative model. Corporate social responsibility in rural india case analysis, itc e choupal. World economic forum digital transformation initiative. It is a virtual market place where vendors and customers come together to do transactions. Itc echoupal itc echoupal itcs echoupal platform was. The impact of itc e choupal initiative will be more effective if takes care of these few. An e choupal is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure. Itc s e choupal empowering the small and marginal farmer the context.
Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for coconut retailers, betel nut retailers, mixed pickle retailers. This customized extension service is aimed at bringing the benefits of agricultural best practices to small and marginal farmers. Some electronic information facilitation centers have been established to cater to the information needs of the farmers at their doorsteps in villages. The international business division ibd, which was the agricultural division of itc, was lagging behind other divisions tobacco, retail, etc. Impact of echoupal on information empowerment of rural people of rajasthan simple jain1 1. Corporate social responsibility in rural india xls file, itc e choupal. Appendix 1 presents a diagram of itcs outgrowing structure. An investment of rs 40,000 is needed to establish an echoupal with dialup connectivity. Pdf opinion leadership in indian villages and diffusion of. Itc s e choupal network also serves as an effective rural marketing platform and, together with other channels established by itc in rural markets, the network reaches. Strengthening rural information infrastructure through e. Rajesh panda deputy director, associate professor, sibm, pune email. Request pdf training, production, and channel separation in itcs echoupal network in recent years, i.
Efficient information management a key to agribusiness supply chain success how itc leveraged information management thru echoupal and transformed the agri supply chain. Rearrange individual pages or entire files in the desired order. Itc can purchase either up to the physical capacity that corresponds to the physical. It still employs more than 58% of population and accounts for 15 % of the gdp. Egram project, the corporateled venture by itc called echoupal, the private enterprise model of drishtee, and the communityowned telecentres of the m. Efficient information management a key to agribusiness. Only initiative to attempt to combine services and an effective business model successfully designed to address the issues such as. It for change case study echoupal an initiative of itc. Corporate social responsibility in rural india case solution, set against the backdrop of the underserved, overexploited rural india, this case highlights how the use of technology by the indian conglomerate itc, the. Solar investment tax credit itc 52% average annual growth in the solar industry since 2006, when the itc was enacted solar itc 101.
In the year 2000, an innovative initiative for farmers called e choupal was started in madhya pradesh in 2000. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. Launched in june 2000, e choupal has already become the largest initiative among all internetbased interventions in villages of india. Itc shareholder looks for a competitive return, like all shareholders do no government money involved but, latent value extracted from the unevolved markets in an emerging economy elimination of nonvalueadding activities creation of new value through traceability.
Click add files and select the files you want to include in your pdf. An exclusive project report on hindustan unilever limited hul. The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers. Pdf file or convert a pdf file to docx, jpg, or other file format. Research scholar, faculty of management studies, mohan lal sukhadia university, udaipur rajasthan. What connects a corporate giant, farmers and we the.
Itc exited from edible oils business and financial services. Through the itc internet portal, farmers can access information on weather and market prices, learn farming best practices, and purchase agricultural inputs. A choupal was converted into an echoupal by setting up a computer and internet connectivity. Itc was able to procure offer the use of network to fresh commodities with other companies reasonable prices from the farmers echoupal 3. In hindi an indian language spoken in most parts of northern and central india. Opinion leadership in indian villages and diffusion of echoupal article pdf available in journal of creative communications 23. Itc s main motivation behind creating echoupal was to generate more sales in agriculture.
This case study empirically substantiates what economic literature has always been emphasizing, i. Corporate social responsibility in rural india case study solution, set against the backdrop of underserved, over exploited rural india, this case highlights the use of technology by the indian conglomerate itc transformed. Corporate social responsibility in rural india case solution,itc e choupal. Click, drag, and drop to reorder files or press delete to remove any content you dont want. The e choupal initiative provides internet access to connect and unite farmers by teaching them more efficient farming methods and wholesaler accountability strategies. Ict in providing and maintaining by a corporate entity but used by local farmers to bring. Each sanchalak, in turn, shares the benefits with other farmers. Itc echoupal ppt free download as powerpoint presentation. Impact of echoupal on information empowerment of rural. If you purchase multiple copies of a case study, a pdf file with a license to print the number of copies will be emailed to you, within two hours after the successful completion of the transaction.
The echoupal has reengineered the antiquated soybean export supply chain using digital technology in rural farm villages. How to merge pdfs and combine pdf files adobe acrobat dc. An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc e choupal critical analysis, and comparison 3 with hkb 4 future scope company logo. The programme highlighted innovative approaches to knowledge exchange that were taking advantage of new at that time digital technologies, and that were based on synergies between information management and communication for. It was initially in the cigarette and tobacco business and later.
The projected retail space for year 2010 is 111, 9000 square feet. Each e choupal village supplies agricultural produce to itc and also. When the international business division of itc started the e choupal initiative it did more than just start a program that itc would benefit from. Information, efficiency, and sustainability in indian. Indian farmers, especially small and marginal ones, must fight challenges on multiple fronts. Developing a rural market ehub the case study of e. Bridging the rural digital divide programme overview e. This largescale intervention in water stewardship covers 45 districts across 12 states echoupzl has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures.
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